Ausgewählte Publikationen (Selected publications, APA6):

Eggers, F., Hatak, I., Kraus, S., & Niemand, T. (2017). Technologies that support marketing and market development in SMEs – Evidence from social networks. Journal of Small Business Management, in press.

Kraus, S., Brem, A., Schüssler, M., Schüssler, F., & Niemand, T. (2017). Innovative Born Globals: Investigating the influence of their business models on international performance. International Journal of Innovation Management, in press.

Moosmayer, D. C., Niemand, T., & Siems, F. U. (2016). Ethical Reasoning in the Business-to-Business Negotiation: Evidence from Relationships in the Chemical Industry in Germany. Business Ethics : A European Review, 25(2), 128–143.

Kraus, S., Meier, F., & Niemand, T. (2016). Experimental Methods in Entrepreneurship Research: The Status Quo. International Journal of Entrepreneurial Behaviour & Research, 22(6), 958–983.

Siems, F. U., Bystrova, O., & Niemand, T. (2015). The Life Event Cycle as an Instrument of Relationship Management in SMEs: Theory, Results of an Empirical Investigation at a Health Club and Management Implications. International Journal of Entrepreneurial Venturing, 7(3), 251–265.

Niemand, T., Tischer, S., Fritzsche, T., & Kraus, S. (2015). The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers. In International Conference on Information Systems (ICIS 2015). December 13-16, 2015, Fort Worth.

Bruhn, M., Niemand, T., & Dölz, J. (2015). The Impact of Internal Communication Quality on Employees’ Attitudes and Behavior towards the Organization – A Cross-cultural Study. International Journal of Business Research (IJBR), 15(4), 77–92.

Bruhn, Manfred, J., Hess, V., Schäfer, D., Stolz, J., Niemand, T., & Siems, F. U. (2015). Cause-related Marketing as a Tool for Brand Management – Findings from an Empirical Study. European Journal of Management (EJM), 15(3), 77–92.

Ballendat, M., Hütten, A. S. J., Antons, D., Niemand, T., & Siems, F. U. (2015). Customer Integration – A Critical Case-supported Observation of the Risks of a Marketing Trend. Journal of the Academy of Business and Economics (JABE), 15(3), 143–149.

Niemand, T., & Mai, R. (2014). The Distorting Influences of Model and Data Characteristics: The Need for Flexible Cutoff Values in the Evaluation of Model Fit. In Marketing Theory and Applications: Annual AMA Winter Marketing Educators Conference Proceedings. Orlando, Florida, USA.

Niemand, T., Hoffmann, S., & Mai, R. (2014). Einsatzpotentiale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung. Marketing - Zeitschrift für Forschung und Praxis, 36(3), 187–202.

Mai, R., Hoffmann, S., Schwarz, U., Niemand, T., & Seidel, J. (2014). The Shifting Range of Optimal Web Site Complexity. Journal of Interactive Marketing, 28(2), 101–116.

Niemand, T., & Mai, R. (2013). Cold Rationale and Hot Associations in Product Piracy Consumption: The Joint Impact of Implicit and Explicit Attitudes. In Marketing Theory and Applications: Annual AMA Winter Marketing Educators Conference Proceedings (pp. 476–485). Las Vegas, Nevada, USA.

Niemand, T., Hutter, K., & Gornickel, N. (2013). Who Says What to Whom in Facebook With What Effect? Investigating Electronic Word of Mouth Communication With the Lasswell Formula. In Proceedings of the Annual Conference of the European Marketing Academy. Istanbul, Türkei.

Niemand, T., & Mai, R. (2013). Cold Rationale and Hot Associations in Product Piracy Consumption: The Joint Impact of Implicit and Explicit Attitudes. In Marketing Theory and Applications: Annual AMA Winter Marketing Educators Conference Proceedings (pp. 476–485). Las Vegas, Nevada, USA.

Mai, R., & Niemand, T. (2012). The Pivotal Role of Different Risk Dimensions as Obstacles in Piracy Product Consumption. In Marketing Theory and Applications: Annual AMA Winter Marketing Educators Conference Proceedings (pp. 291–301). St. Petersburg, Florida, USA.

Niemand, T., & Mai, R. (2011). What Keeps Consumers from Buying Counterfeits? The Role of Risk as an Obstacle to Purchasing Pirated Products. In Proceedings of the Annual Conference of the Academy of Marketing Science. Coral Gables, Florida, USA.

Weiterführendes (Further details):

 

 

 

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