The Institute of Management and Economics at Clausthal University of Technology, Department of Business Administration and Management of Digital Transformation (Prof. Dr. Thomas Niemand) held a doctoral seminar for the first time in cooperation with Kiel University, Department of Marketing (Prof. Dr. Stefan Hoffmann). Ten researchers from both universities took part in the event in Clausthal-Zellerfeld.
The seminar focused on presentations on a total of five doctoral projects. Through intensive discussions, all participants were able to take away exciting approaches for the further development of their projects in the field of sustainability marketing.
The two-day seminar was rounded off by a supporting program with a visit to the Rammelsberg mine, part of the UNESCO World Heritage Site in the Harz Mountains, and a guided tour of the old town of Goslar.
The date for next year's event is already being planned.
