Overview of courses provided 

Course (type)

Number

Description

Language

Application

Term

Link

Digital Marketing (lecture)

W6609

Digital Marketing is a lecture about phenomena in marketing practice and research related to the evolution of internet-driven technologies. The audience can gain knowledge about recent trends and developments.

English

Elective subject (Wahlpflicht) in Bachelor BWL or WING

Winter

Link

Relationship Management (lecture)

S6609

In modern management, customer relationship management is widely misunderstood as a software-driven approach to store information about customers and use that data for marketing purposes. However, this approach sharply neglects the fundamental principle of customer orientation in marketing. Hence, customer-driven approaches like relationship marketing or service dominant logic were proposed. This lecture introduces and deepens the understanding of customer-driven approaches as tools of relationship management within a digitalized and connected business context.

English

Elective subject (Wahlpflicht) in Bachelor BWL or WING

Summer

Link

SPSS (seminar)

W6703

SPSS is a seminar for students with basic knowledge in market research and aims at applying this knowledge to given datasets. Students become familiar with the software SPSS and are able to apply important methods based on SPSS. This seminar is scheduled as a block event. 

German

Seminar in Bachelor BWL or WING, Master TBWL or WING

Winter

Link

Method Lab (seminar)

S6624

Method lab is a seminar for students with basic knowledge in market research and aims at conducting a self-prepared data collection. Students plan, implement and analyse this data collection under a given general topic. This seminar is scheduled as a block event. 

German

Seminar in Bachelor BWL or WING, Master TBWL or WING

Summer

Link

Einführung in die Kosten- und Wirtschaftlichkeitsrechnung, BWL II (lecture)

S6601

EKWR (abbreviation) is a basic lecture for non-economic students and provides insights into basics of cost accounting and investment.

German

Students in Bachelor of engineering subjects

Summer 2017 & 2019 (in change with other lecturers)

Link

 

 

 

 

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