PD Dr. habil. Friederike Paetz

Department of Management and Marketing

Julius-Albert-Str. 6
38678 Clausthal-Zellerfeld
Room: 136

Phone: +49 (5323) 72 - 7682
friederike.paetz@tu-clausthal.de

Office hours: Fridays, 9:30 a.m. to 10:30 a.m. (online, only by appointment)

Publications, lectures and presentations

  • Paetz, F.
    Finite Mixture Multinomiales Probitmodell: Konzeption und Umsetzung
    Springer Gabler, Wiesbaden, 2013. (Download)
  • Paetz, F.
    Recommendations for sustainable brand personalities: An empirical study.
    Sustainability, 13(9), 2021, 4747. (Download)
    Paetz, F.
    Personality traits as drivers of social preferences: a mixed logit model application.
    Journal of Business Economics, 91, 2021, 303-332. (Download)
    Paetz, F., Hein, M., Kurz, P., Steiner, W.
    Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results.
    Marketing ZFP - Journal of Research and Management, 41(4), 2019, 3-20. (Download)
    Paetz, F., Steiner, W.
    Utility Independence versus IIA Property in Independent Probit Models
    Journal of Choice Modelling, 26, 2018, 41-47 (Download)
    Paetz, F., Steiner, W.
    The Benefits of Incorporating Utility Dependencies in Finite Mixture Probit Models
    OR Spectrum, 39(3), 2017, 793-819. (Download)
    Paetz, F., Guhl, D.
    Understanding Differences in Segment-specific Willingness-to-pay for the Fair Trade Label
    Marketing ZFP - Journal of Research and Management, 39(4), 2017, 37-46 (Download)
    Paetz, F.
    Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie
    Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 68(3), 2016, 279-306 (Download)
    Paetz, F., Steiner, W.
    Die Berücksichtigung von Abhängigkeiten zwischen Alternativen in Finite Mixture Conjoint Choice Modellen: Eine Simulationsstudie.
    Marketing ZFP, 37(2), 2015, 90-100. (Download)
  • Paetz, F., Steiner, W., Hruschka, H.
    Optimal product line designing: A comparison of different choice-based approaches
    Proceedings of the 50th Conference of the European Marketing Academy, virtual, 2021 (peer-reviewed)
    Steiner, W., Paetz, F., Kurz, P., Hein, M.
    Latente Klassenmodelle bei der wahlbasierten Conjointanalyse
    In: D. Baier, M. Brusch (eds.) Conjointanalyse: Methoden, Anwendungen, Praxisbeispiele, 2nd edition, Springer, Berlin, 2021, 233-255 (Download)
    Paetz, F.
    Sustainable brand personalities: Derivations from sustainable consumers’ personality traits
    Proceedings of the 49th Annual Conference of the European Marketing Academy, Budapest, 2020 (peer-reviewed)
    Paetz, F.
    Personalized Advertising Based on the Predominant Personality Traits of Product Category Consumers
    In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 14th Annual Global Business Research Symposium Proceedings, Valencia, 2019 (peer-reviewed)
    Paetz, F.
    Price and product design strategies for manufacturers of electric vehicle batteries: Inferences from Latent Class Analysis
    In: G.C. Porzio, F. Greselin, S. Balzano (eds.) CLADAG2019 Book of Short Papers, Centro Editoriale di Ateneo Università di Cassino e del Lazio Meridionale, Cassino, 2019, 369-372 (peer-reviewed)
    Paetz, F.
    Brand personalities for sustainable brands
    In: W. Budzianowski (ed.), Proceedings of the 1st Sustainable Solutions for Growth SSG 2018 conference, September 17-18, Breslau, Poland, 2018 (peer-reviewed)
    Paetz, F., Semmler-Ludwig, R.
    Consumer's sport preference as a predictor for his/her response to brand personality
    In: N. Kliewer, J.F. Ehmke, R. Borndörfer (eds.), Operations Research Proceedings 2017, Springer, Berlin, 2018 (peer-reviewed)
    Paetz, F.
    On the appropriateness of the Multinomial Logit model
    Proceedings of the 9th EMAC Regional Conference, September 12-14, University of Economics, Prague, 2018 (peer-reviewed)
    Paetz, F.
    Parameter Recovery and Forecasting Accuracy: How robust is the Mulitnomial Logit Model?
    The Business & Management Review, 10(1), 164, 2018
    Paetz, F.; Guhl, D.
    Price premia for social product enhancements: A two-step segmentation approach
    In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 13th Annual Global Business Research Symposium Proceedings, Rome, 2018 (peer-reviewed)
    Paetz, F., Guhl, D.
    Company’s monetary benefits from consumer social responsibility
    In: C. Bala, W. Schuldzinski (eds.) International Conference on Consumer Research 2016: The 21st Century Consumer: Vulnerable, Responsible, Transparent?, Düsseldorf, 2017 (peer-reviewed)
    Yegoryan, N., Guhl, D., Paetz, F., Klapper, D.
    Confounding in preference and structural heterogeneity
    Proceedings of the 46th EMAC Conference, University of Groningen, Netherlands, 2017 (peer-reviewed)
    Paetz, F., Guhl, D.
    On the Drivers of Segment-Specific Differences in Willingness-To-Pay for the Fair Trade Label
    Proceedings of the 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, 2017 (peer-reviewed)
    Paetz, F., Semmler-Ludwig, R.
    Using consumer's sport cluster membership to predict affective brand loyalty
    The Business & Management Review, 9(2), 13, 2017
    Paetz, F., Guhl, D.
    Who responds to social product attributes? An explorative study
    In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 12th Annual Global Business Research Symposium Proceedings, Cork, 2017 (peer-reviewed)
    Paetz, F.
    Improving the forecasting accuracy of 2-step segmentation models
    In: A. Fink, A. Fügenschuh, M. J. Geiger (eds.), Operations Research Proceedings 2016. Springer, Berlin, 2018 (peer-reviewed)
    Paetz, F., Guhl, D.
    Socially Conscious Consumption: Consumers’ Willingness-To-Pay for Fair Trade labels
    In: R. Busa-Fekete, E. Hüllermeier, V. Mousseau, K. Pfannschmidt (eds.) Proceedings of the DA2PL'2016 EURO Mini Conference: From Multicriteria Decision Aid to Preference Learning, Paderborn, 2016 (peer-reviewed)
    Paetz, F., Steiner, W.
    Eine quantitative Analyse zur Berücksichtigung von Abhängigkeiten in Conjoint Choice Modellen.
    In: H. Schenk-Mathes, C. Köster (Hrsg.) Entscheidungstheorie und -praxis: Tagungsband des Workshops der GOR-Arbeitsgruppe "Entscheidungstheorie und -praxis" am 27. und 28. März 2014 in Clausthal-Zellerfeld, pp. 163-164, 2015.
    Paetz, F.
    Is Preference Heterogeneity Associated With Consumers' Personality?
    Conference Proceedings of the 4th Emerging Markets Conference: Redefining Value in Emerging markets, Dubai, pp. 15-16, 2015 (peer-reviewed)
    Paetz, F.
    Linking benefit-segmentation to the five-factor model of personality: An empirical study
    Proceedings of the 6th EMAC Regional Conference, September 16-18, 2015, Vienna University of Economics and Business (WU Vienna), Vienna, Austria, 2015 (peer-reviewed)
    Paetz, F.
    The relationship between individual price response of beer consumers and their demographic/psychographic characteristics
    In: F. Mola, C. Conversano (Eds.), Book of Abstracts CLADAG 2015, CUEC Editrice, Cagliari, pp. 510-513, 2015 (peer-reviewed)
    Paetz, F., Steiner, W.
    A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study.
    Proceedings of the 43th EMAC Conference, University of Valencia, Spain, 2014 (peer-reviewed)
    Semmler-Ludwig, R., Paetz, F.
    Comparison of sports activity of women and men under consideration of personality traits
    Proceedings of the 19th Annual Congress of the ECSS, 2014
  • Paetz, F., Guhl, D.
    Report on the Second Working Group Meeting of the “AG Marketing”
    Archives of Data Science, Series A, 7(1), 2020, online. (Download)
    Paetz, F.; Geyer-Schulz, A.; Steiner, W.
    Report on the First Working Group Meeting of the "AG Marketing"
    Archives of Data Science, Series A, 7(1), 2020, 1-13. (Download)
    Semmler-Ludwig, R., Paetz, F.
    Persönlichkeitseigenschaften beeinflussen Wahl sportlicher Aktivitäten
    LSB-Magazin, Issue 07, pp. 25 - 26, 2015
  • Paetz, F., Guhl, D.
    How Fairness-Consciousness Affects Consumers' Willingness-To-Pay for Fair Product Attributes: Insights from an Advances Estimation Approach. Working Paper. (Download)
  • Users’ segment-specific preferences for digital voice assistants:
    Influences on digital business models
    CHIMSPAS, virtuell, Vortrag gehalten von Dr. Carsten D. Schultz, 08/2021

    Decision support for digital business models: An empirical study on users’ preferences for digital voice assistants
    3rd Working Group Meeting of AG Marketing, virtuell, Vortrag gehalten von Dr. Carsten D. Schultz, 07/2021

    The use of price-only conjoint studies for consumer goods and retail decisions
    31st European Conference on Operational Research, virtual, 07/2021
    Optimal product line designing: A comparison of different choice-based approaches
    50th EMAC Conference, virtual, 06/2021
    On the robustness of different approaches for optimal product line designing
    2020 Decision Science Institute Annual Meeting, virtual, 11/2020
    Determinants for the recovery of product lines’ revenues
    2nd Working Group Meeting of AG Marketing, virtual, 08/2020
    A Mixed Logit model’s application: Personality traits as drivers for sustainable preferences
    1st Working Group Meeting of AG Marketing, Karlsruhe, 11/2019
    Price and product design strategies for manufacturers of electric vehicle batteries: Inferences from Latent Class Analysis
    CLADAG Conference 2019, Cassino, 09/2019
    Personalized Advertising Based on the Predominant Personality Traits of Product Category Consumers
    14th Annual Global Business Research Symposium, Valencia, 06/2019
    Latent Class Analysis in Marketing: Drawing inferences for social brand personalities
    Invited Talk in Session "Marketing and E-Commerce", DAGStat Conference 2019, Munich, 03/2019
    Parameter Recovery and Forecasting Accuracy: How robust is the Multinomial Logit model?
    9th International Trade and Academic Research Conference, London, 11/2018
    Brand personalities for sustainable brands
    1st Sustainable Solutions for Growth SSG 2018 conference, Breslau, 09/2018
    On the appropriateness of the Multinomial Logit model
    9th EMAC Regional Conference, Prague, 09/2018
    Price premia for social product enhancements: A two-step segmentation approach
    13th Annual Global Business Research Symposium, Rome, 06/2018
    Präferenz- versus persönlichkeitsbasierte Segmentierung von Konsumenten: Eine empirisch-quantitative Studie
    48th Annual Conference of the Wissenschaftliche Kommission Marketing, Münster, 01/2018
    Using consumer's sport cluster membership to predict affective brand loyalty
    8th International Trade and Academic Research Conference, London, 11/2017
    Consumer’s sport preference as a predictor for his/her response to brand personality
    International Conference on Operations Research, Berlin, 09/2017
    Who responds to social product attributes? An explorative study
    12th Annual Global Business Research Symposium, Cork, 07/2017
    Confounding in preference and structural heterogeneity
    46th EMAC Conference, Groningen, Vortrag gehalten von M. Sc. N. Yegoryan, 05/2017
    On the Drivers of Segment-Specific Differences in Willingness-To-Pay for the Fair Trade Label
    5th French-Austrian-German Workshop on Consumer Behavior, Vienna, 03/2017
    Socially Conscious Consumption: Consumers’ Willingness-To-Pay for Fair Trade labels
    DA2PL'2016 EURO Mini Conference, Paderborn, 11/2016
    Company's monetary benefits from consumer social responsibility
    International Conference on Consumer Research, Bonn, 09/2016
    Improving the forecasting accuracy of two-step segmentation models
    International Conference of the German Operations Research Society, Hamburg, 08/2016
    Market value of fair trade labels
    28th European Conference on Operational Research, Poznan, lectured by Dr. D. Guhl, 07/2016
    Linking Benefit-Segmentation to the Five-Factor Model of Personality: An Empirical Study
    6th EMAC Regional Conference, Vienna, 09/2015
    Decisions on optimal product portfolio plans: Can they be derived from consumers’ psychographic variables?
    International Conference on Operations Research, Vienna, 09/2015
    Could Companies Gain from Fair Trade Labels? An Orange Juice Study
    27th European Conference on Operational Research, Glasgow, 07/2015
    Is preference heterogeneity associated with consumers’ personality?
    4th Emerging Markets Conference, Dubai, 01/2015
    A Note on the Properties of the Independent Probit Model
    International Conference on Operations Research, Aachen, 09/2014
    A Comparison of Different Types of Probit Models for Conjoint Segmentation
    20th Conference of the International Federation of Operational Research Societies (IFORS), Barcelona, 07/2014
    Comparison of sports activity of women and men under consideration of personality traits
    19th annual Congress of the European College of Sport Science, Amsterdam, lectured by Prof. Dr. R. Semmler-Ludwig, 07/2014
    Should Finite Mixture Conjoint choice models account for utility interdependencies?
    2nd European Conference on Data Analysis, Bremen, 07/2014
    A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study
    43th EMAC Conference, Valencia, 06/2014
    Eine quantitative Analyse zur Berücksichtigung von Abhängigkeiten in Conjoint Choice Modellen
    Workshop der GOR-Arbeitsgruppe "Entscheidungstheorie und -praxis", Clausthal-Zellerfeld, 03/2014
    Accounting for Heterogeneity, Utility Covariances, or both in Conjoint Choice Models?
    35th ISMS Marketing Science Conference, Istanbul, 07/2013
    Utility independence and the IIA property in Discrete Choice Models
    26th European Conference on Operational Research, Rome, 07/2013
    Finite Mixture MNP vs. Finite Mixture IP Models: An Empirical Study
    36th Annual Conference of the GfKl, Hildesheim, 08/2012
    Finite Mixture MNP versus Finite Mixture IP Models: A Comparison of Fit, Partworth Recovery and Predictive Validity.
    International Conference on Operations Research, Zurich, 09/2011

Other

  • WS 2021Seminar "Selected issues in destination marketing"
    SS 2021Lecture "Marketing Decisions II (Marketing-Entscheidungen II)"
    WS 2020Seminar "Selected issues in sustainability marketing"
    SS 2020Lecture "Marketing Decisions II (Marketing-Entscheidungen II)"
    WS 2019Lecture "Introduction to Business Administration for Engineers and Scientists (Einführung in die BWL für Ingenieure und Naturwissenschaftler)"
    SS 2019Lecture "Marketing Decisions II (Marketing-Entscheidungen II)"
    WS 2018Seminar "Marketing Strategies (MarkStrat)"
    SS 2018Lecture "Marketing Decisions II (Marketing-Entscheidungen II)"
    WS 2017Seminar "Marketing Strategies (MarkStrat)"
    SS 2017Lecture "Industrial Marketing (Industriegütermarketing)"
    WS 2016Lecture "Marketing Decisions (Marketing-Entscheidungen)"
    SS 2016Lecture "Industrial Marketing (Industriegütermarketing)"
    SS 2015Lecture "Industrial Marketing (Industriegütermarketing)"
    SS 2015Tutorial "Marketing"
    WS 2014Lecture "Introduction to Business Administration for Engineers and Scientists (Einführung in die BWL für Ingenieure und Naturwissenschaftler)"
    SS 2014Seminar "Software-Aided Application of the Conjoint Analysis (Softwaregestützter Einsatz der Conjoint-Analyse)"
    WS 2013Seminar "Selected Decision Models in Marketing (Ausgewählte Entscheidungsmodelle im Marketing)"
    SS 2013Tutorial "Marketing"
    WS 2012Seminar "Computer-Aided Data Analysis with SPSS (Computergestützte Datenanalyse mit SPSS)"
    WS 2012Tutorial "Marketing"
    SS 2012Seminar "Planning and Implementation of Marketing Strategies (Planung und Umsetzung von Marketingstrategien)"
    SS 2012Tutorial "Introduction to Business Administration for Engineers and Scientists (Einführung in die BWL für Ingenieure und Naturwissenschaftler)"
    WS 2011Exercise "Market Research II (Marktforschung II)"
    WS 2011Tutorial "Introduction to Business Administration for Engineers and Scientists (Einführung in die BWL für Ingenieure und Naturwissenschaftler)"
    SS 2011Tutorial "Marketing"
    WS 2010Seminar "Planning and Implementation of Marketing Strategies (Planung und Umsetzung von Marketingstrategien)"
    WS 2010Tutorial "Marketing"
    WS 2010Lecture and Exercise "Market Research II (Marktforschung II)"
    SS 2010Seminar on Business Administration
    SS 2010Tutorial "Marketing"
    WS 2009Tutorial "Marketing"
    WS 2009Exercise ""Market Research II (Marktforschung II)
    SS 2009Tutorial "Introduction to Business Administration for Engineers and Scientists (Einführung in die BWL für Ingenieure und Naturwissenschaftler)"
    SS 2009Tutorial "Marketing"
    SS 2009Seminar on Business Administration
    WS 2008Seminar "Practical course on the corporate strategic planning simulation MarkStrat"
    WS 2008Tutorial "Introduction to Business Administration for Engineers and Scientists (Einführung in die BWL für Ingenieure und Naturwissenschaftler)"
    WS 2008Exercise "Market Research II (Marktforschung II)"
    WS 2008Tutorial "Marketing"
  • since 08/2013Academic Counsellor at the Institute of Management and Economics, TU Clausthal (Department of Management and Marketing)
    10/2020-03/2021Lecturer at the Institute of Management and Economics, TU Clausthal: Selected Issues in Sustainability Marketing
    10/2019-03/2020Lecturer at the Institute of Management and Economics, TU Clausthal: Introduction to Business Administration for Engineers and Scientists
    04/2019-09/2019Lecturer for Business Administration, University Osnabrück: Fundamentals of Marketing
    01/2019Habilitation and venia legendi for the specialist field "Business Administration", Habilitation treatise: Beiträge zur Berücksichtigung von Heterogenität in Conjoint Choice Models
    10/2018-03/2019Lecturer at the Institute of Management and Economics, TU Clausthal: Marketing Strategies
    since 04/2018Lecturer at the Institute of Management and Economics, TU Clausthal: Marketing Decisions II (Marketing-Entscheidungen II)
    10/2017-03/2018Lecturer at the Institute of Management and Economics, TU Clausthal: Marketing Strategies
    10/2016-03/2017Lecturer at the Institute of Management and Economics, TU Clausthal: Marketing Decisions (Marketing-Entscheidungen)
    04/2015-03/2018Lecturer at the Institute of Management and Economics, TU Clausthal: Industrial Marketing (Industriegütermarketing)
    10/2014-03/2015Lecturer at the Institute of Management and Economics, TU Clausthal: Introduction to Business Administration for Engineers and Scientists (Einführung in die BWL für Ingenieure und Naturwissenschaftler)
    04/2014-09/2014Lecturer at the Institute of Management and Economics, TU Clausthal: Software-Aided Application of the Conjoint Analysis (Softwaregestützter Einsatz der Conjoint-Analyse)
    10/2013-03/2014Lecturer at the Institute of Management and Economics, TU Clausthal: Selected Decision Models in Marketing (Ausgewählte Entscheidungsmodelle im Marketing)
    04/2013-09/2013Lecturer for Business Administration, University Osnabrück: Marketing I
    02/2013Doctorate (Dr. rer. pol); dissertation topic: "Finite Mixture - Multinomiales Probitmodell: Konzeption und Umsetzung"
    10/2012-03/2013Lecturer at the Institute of Management and Economics, TU Clausthal: Computer-Aided Data Analysis with SPSS (Computergestützte Datenanalyse mit SPSS)
    04/2012-09/2012Lecturer at the Institute of Management and Economics, TU Clausthal: Planning and Implementation of Marketing Strategies (Seminar on the Marketing Simulation Game "Markstrat") (Planung und Umsetzung von Marketingstrategien (Seminar mit dem Unternehmensplanspiel "Markstrat"))
    10/2010-03/2011Lecturer at the Institute of Management and Economics, TU Clausthal: Market Research II (Marktforschung II)
    10/2008-07/2013Academic Assistant at the Department of Management and Marketing at the Institute of Management and Economics, TU Clausthal
    10/2005-03/2008Student Assistant at the Institute of Mathematics at the University Paderborn
    10/2003-09/2008Studies of Mathematics at the University Paderborn, Certified Mathematician (Diplom-Mathematikerin)
    Diploma thesis: "Lebesguesches Integral, Lebesguesche Räume und Anwendungen"
    06/2003Abitur at Gymnasium Marienschule, Leverkusen
    Expert/reviewer activitiesArchives of Data Science, EJOR (European Journal of Operational Research), OR Spectrum, Journal of Business Research, AMS Annual Conference, EMAC Conference, EMAC Regional Conference (European Marketing Academy), French-Austrian-German Workshop on Consumer Behavior
    AwardsBest Discussant Award (Global Business Research Symposium 2018)
    Other2nd Deputy Chairwoman of the Gesellschaft für Klassifikation (GfKl eV/Data Science Society)
    Head of the AG MARKETING
    Executive Assistant for the fiMINT-Lunch at TU Clausthal (02/2015)