Dr. Maren Hein

Publikationen und Vorträge

• Referierte Fachzeitschriften

  Hein, M., Goeken, N., Kurz, P., Steiner, W. Using Hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: A study based on conjoint choice data. European Journal of Operational Research, 297(2), 2022, 630-651. (Download)

  Hein, M., Kurz, P., Steiner, W. Analyzing the Capabilities of the HB Logit Model for Choice‑based Conjoint Analysis: A Simulation Study. Journal of Business Economics, 90, 2020, 1-36. (Download)

  Paetz, F., Hein, M., Kurz, P., Steiner, W. Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results. Marketing ZFP - Journal of Research and Management, 41(4), 2019, 3-20. (Download)

  Hein, M., Kurz, P., Steiner, W. On the Effect of HB Covariance Matrix Prior Settings: A Simulation Study. Journal of Choice Modelling, 31, 2019, 51-72. (Download)

• Beiträge in Tagungs- und Sammelbänden

  Steiner, W., Paetz, F., Kurz, P., Hein, M. Latente Klassenmodelle bei der wahlbasierten Conjointanalyse In: Baier, D., Brusch, M. (Hrsg.) Conjointanalyse, Methoden - Anwendungen - Praxisbeispiele, 2. Auflage, Springer, Berlin 2021, 233-256. (Download)

• Vorträge

  On the Effect of HB Covariance Matrix Prior Settings: A Simulation Study European Conference on Data Analysis (ECDA), Paderborn, 07/2018

  Accounting for the IIA Property in Market Simulations: A Comparison of Choice Rules Using Simulated Choice-Based Conjoint Data European Conference on Data Analysis (ECDA), Colchester, 09/2015

  Limits for Parameter Estimation in Choice-Based Conjoint Analysis: A Simulation Study European Conference on Data Analysis (ECDA), Luxemburg, 07/2013