Dr. Maren Hein

Landesamt für Statistik Niedersachsen, Hannover

Publikationen und Vorträge

Hein, M., Goeken, N., Kurz, P., Steiner, W.
Using Hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: A study based on conjoint choice data.
European Journal of Operational Research, 297(2), 2022, 630-651. (Download)
Hein, M., Kurz, P., Steiner, W.
Analyzing the Capabilities of the HB Logit Model for Choice‑based Conjoint Analysis: A Simulation Study.
Journal of Business Economics, 90, 2020, 1-36. (Download)
Paetz, F., Hein, M., Kurz, P., Steiner, W.
Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results.
Marketing ZFP - Journal of Research and Management, 41(4), 2019, 3-20. (Download)
Hein, M., Kurz, P., Steiner, W.
On the Effect of HB Covariance Matrix Prior Settings: A Simulation Study.
Journal of Choice Modelling, 31, 2019, 51-72. (Download)

Steiner, W., Paetz, F., Kurz, P., Hein, M.
Latente Klassenmodelle bei der wahlbasierten Conjointanalyse
In: Baier, D., Brusch, M. (Hrsg.) Conjointanalyse, Methoden - Anwendungen - Praxisbeispiele, 2. Auflage, Springer, Berlin 2021, 233-256. (Download)

On the Effect of HB Covariance Matrix Prior Settings: A Simulation Study
European Conference on Data Analysis (ECDA), Paderborn, 07/2018
Accounting for the IIA Property in Market Simulations: A Comparison of Choice Rules Using Simulated Choice-Based Conjoint Data
European Conference on Data Analysis (ECDA), Colchester, 09/2015
Limits for Parameter Estimation in Choice-Based Conjoint Analysis: A Simulation Study
European Conference on Data Analysis (ECDA), Luxemburg, 07/2013