Publication in Business Strategy and the Environment

Julien Geissmar and Prof. Dr. Thomas Niemand of the Institute of Management and Economics together with  Prof. Dr. Dr. Sascha Kraus (Free University of Bozen-Bolzano and University of Johannesburg) published recently a paper about hindsight bias on sustainable products in the established journal „Business Strategy and the Environment“ (VHB3: B, ABS2021: 3, IF2021: 10.801).

The paper „Surprisingly unsustainable: How and when hindsight biases shape consumer evaluations of unsustainable and sustainable products“ The paper is freely available (Open Access) and can be read at the following link: