Research areas

Experimental economics

Nature of experimental economics: methods

  • for the evaluation of economic theories and
  • for testing the effectiveness of institutional designs

under controlled laboratory conditions and derivation of recommendations for action.

Fields of application:

  • Independent, individual decisions: consumer behavior, risk appetite, ...
  • Strategic interactions in small groups, incentive systems, negotiations, ....
  • Markets: market processes, market design, auctions
  • Choice-based conjoint analysis

Ongoing projects at the Institute of Management and Economics:

  • Market conduct of exiting declining markets
  • Consumption of non-renewable resources
  • Development of incentive systems with economies of scope
  • Simulation of predictive validity and parameter recovery of consumer choices by hierarchical Bayesian choice-based conjoint models
  • Effects of consumer demand simplification strategies on the preference model accuracy
  • Comparison of decision criterions with multiple target values in real applications
  • Suitability of efficiency concepts with multiple target values
  • Behavioral-economical aspects of capacity decisions in the recycling sector

Involved departments:

Operations Management

The Operations Management includes methods of statistics, of operations research and artificial intelligence for operational decision support in development, operational planning and analyis of production, logistics and distribution systems. In order to find solutions for planning and analysis problems, the monitored systems are first depicted in a modell. The modeling yields a formal description of the system states, action alternatives and framework conditions for the subsequent planning or analysis. Depending on the coefficient of determination of the data, methods from the fields of mathematical programming, combinatorial optimization, stochastic optimization, machine learning, stochastic simulation and stochastic process theory are applied.

Current projects:

  • Decentralized planning of project portfolios with asymmetrical information and target allocation
  • Stochastic performance analysis of ASRS with speed-optimized single cycles
  • Cross-period budget allocation for the maintenance of modular systems
  • Allocation and controlling of flexible buffers in stochastic series production systems
  • Schedule construction processes for scheduling problems with storage resources
  • Tour planning of internal roll-off container logistics
  • Transport optimization in empties networks of the Volkswagen AG
  • Prize optimization for products and product categories in retail
  • Simultaneous optimal product line development on segmented sales markets


Involved departments:

Knowledge- and value-based management

Contents of the reseach focus:

  • Customer value management (customer value und value to the customer)
  • Brand value management
  • Customer knowledge management and competitor intelligence
  • Capital market-oriented accounting and business analysis
  • Value-oriented corporate management
  • Convergence of internal and external accounting
  • Knowledge management
  • Strategic management
  • International management

Involved departments: