Research areas

Experimental economics

The essence of experimental economics: method

  • for testing economic theories and
  • to test the effectiveness of institutional designs

under controlled laboratory conditions and to derive recommendations for practical action.

Areas of application:

  • Independent, individual decisions: Consumer behavior, risk propensities, ...
  • Strategic interactions in small groups: Incentive systems, negotiations, ...
  • Markets: market processes, market design, auctions
  • Choice-Based Conjoint Analysis

Current projects at the Institute of Economics:

  • Market exit behavior in shrinking markets
  • Consumption of non-renewable resources
  • Design of incentive systems in the case of restriction networks
  • Simulation of forecast validity and parameter recovery in consumer choice decisions using hierarchical Bayesian choice-based conjoint models
  • Effects of simplification strategies of consumers on the forecast quality of preference models
  • Comparison of decision criteria with several target variables in real applications
  • Suitability of efficiency concepts with multiple targets
  • Behavioral economic aspects of capacity decisions in the recycling sector
  • Experiments to analyze demand preferences and willingness to pay for electric vehicles

Departments involved:

Operations Management

The Operations Management includes methods of statistics, of operations research and artificial intelligence for operational decision support in development, operational planning and analyis of production, logistics and distribution systems. In order to find solutions for planning and analysis problems, the monitored systems are first depicted in a modell. The modeling yields a formal description of the system states, action alternatives and framework conditions for the subsequent planning or analysis. Depending on the coefficient of determination of the data, methods from the fields of mathematical programming, combinatorial optimization, stochastic optimization, machine learning, stochastic simulation and stochastic process theory are applied.

Current projects:

  • Decentralized planning of project portfolios with asymmetrical information and target allocation
  • Stochastic performance analysis of ASRS with speed-optimized single cycles
  • Cross-period budget allocation for the maintenance of modular systems
  • Allocation and controlling of flexible buffers in stochastic series production systems
  • Schedule construction processes for scheduling problems with storage resources
  • Tour planning of internal roll-off container logistics
  • Transport optimization in empties networks of the Volkswagen AG
  • Prize optimization for products and product categories in retail
  • Simultaneous optimal product line development on segmented sales markets


Involved departments:

Knowledge- and value-based management

Contents of the reseach focus:

  • Customer value management (customer value und value to the customer)
  • Brand value management
  • Customer knowledge management and competitor intelligence
  • Capital market-oriented accounting and business analysis
  • Value-oriented corporate management
  • Convergence of internal and external accounting
  • Knowledge management
  • Strategic management
  • International management

Involved departments: