Philipp Aschersleben, M. Sc.
Department of Marketing
Julius-Albert-Str. 2
38678 Clausthal-Zellerfeld
Room: 201
Phone: +49 (5323) 72 - 7663
E-mail: philipp.aschersleben@tu-clausthal.de
Office hours: by appointment
Publications, lectures and presentations
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Aschersleben, P., Steiner, W.
Dynamic pricing using flexible heterogeneous sales response models.
Submitted.Aschersleben, P., Steiner, W.
A semiparametric approach to estimating reference price effects in sales response models.
Journal of Business Economics, 92(4), 2022, 591-643. (Download) -
Aschersleben, P., Wagner, M., and Wied, D.: Monitoring Euro Area Real Exchange Rates; In: Steland, A., Rafajłowicz, E. and Szajowski, K. (eds.): Stochastic Models, Statistics and Their Applications, volume 122 of Springer Proceedings in Mathematics & Statistics, pp. 363-370. Springer International Publishing, 2015.(Download) -
Accounting for nonlinear, heterogeneous, and dynamic effects in store-level price response models 1st Working Group Meeting of AG Marketing, Karlsruhe, 11/2019 Accommodating nonlinearities and dynamics in store-level price response models 30th European Conference on Operational Research, Dublin, 06/2019
Other
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SS 2021 Exercise "Marketing" WS 2020 Exercise "Market Research Part 2 (Marktforschung Teil 2)" SS 2020 Exercise "Marketing Part 1 (Marketing Teil 1)" WS 2019 Seminar "Multivariate Data Analysis with SPSS (Multivariate Datenanalyse mit SPSS)", Exercise "Market Research Part 2 (Marktforschung Teil 2)" SS 2019 Exercise "Marketing Part 1 (Marketing Teil 1)" WS 2018 Exercise "Market Research Part 2 (Marktforschung Teil 2)" SS 2018 Seminar on Multivariate Methods in Market Research (Multivariate Methoden in der Marktforschung) WS 2017 Repetitorium "Marketing"
