Marketing

The focus of marketing is on sustainable interactions of consumers and companies as well as marketing research. Exemplary topics are:

Digital marketing in terms of psychological foundations, e.g., Free Mentality, Dunning-Kruger Effect.
Digital and digitalized business models, e.g. freemium
Methodological improvements in psychometric procedures thanks to improved computing power, e.g., covariance-based structural equation models, implicit measurement procedures
Relationship marketing, e.g. customer education

Research

Teaching

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Font scaler

Name	Purpose	Lifetime	Type	Provider
FontScaler	Activates some buttons on top of the page to scale the font size of the web site	1 months	HTML	TU Clausthal

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Marketing

Name	Purpose	Lifetime	Type	Provider
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Content

Content

Content

Marketing

Research

Teaching

About us