Prof. Dr. Thomas Niemand

For publications see current publications under Google Scholar, ORCiD, ResearchGate.

since 03/2022Professor, TU Clausthal
01/2017 - 02/2022Junior professor, TU Clausthal (positive interim evaluation)
03/2016 - 12/2016Postdoctoral Researcher, University of Liechtenstein
05/2014 - 02/2016Postdoctoral Researcher, TU Dresden
05/2008 - 04/2014Research Assistant, TU Dresden
10/2003 - 04/2008Diploma in Business Administration, TU Dresden
Reviewer activities
  • Journal of the Academy of Marketing Science 
  • Entrepreneurship Theory & Practice
  • Journal of Business Venturing
  • Journal of Business Research
  • Technological Forecasting & Social Change
  • Long Range Planning
  • Journal of Small Business Management
  • Small Business Economics
  • Journal of Business Economics
  • Journal of Interactive Marketing
  • European Journal of Marketing
  • Journal of Macromarketing
  • Business Ethics: A European Review
  • Zeitschrift für KMU und Entrepreneurship
  • International Journal of Intellectual Property Management
  • Conference reviewer for the AMA American Marketing Association Summer & Winter Educators' Conferences (since 2012)
  • Conference reviewer for the EMAC European Marketing Association Conference (since 2015)
  • American Marketing Association (since 2012)
  • German Association of University Professors and Lecturers (Deutscher Hochschulverband) (since 2020)
  • Förderkreis Gründungs-Forschung e.V. (since 2020)
  • Marketing-Verein e.V. (since 2011)
  • German Academic Association of Business Research (VHB) (since 2017)
  • Betelgeux Best Conference Paper Award Global Innovation Knowledge Academy Conference (GIKA) 2019 in Concepcion for "The Zero-price Effect in Freemium Business Models - The Moderating Effects of Free Mentality and Price-Quality Inference"
  • Dr.-Feldbausch-Förderpreis of the Faculty of Business and Economics, TU Dresden (shared with Dr. M. Hamann) for "Produktpiraterie - Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien" (Dissertation)
  • Best Paper Award Track Digital and Social Media, ANZMAC - Australian and New Zealand Marketing Academy Conference 2013 in Auckland for "The Effect of Complexity Intensity and Complexity Quality of Websites".
  • Best Paper Award in "Global and International Marketing" Track 2022 AMA Winter Acadamic Conference in Las Vegas for "The Relationship Between Consumer Animosity and Product Judgment – A Meta-Analysis"
  • Best paper in research methods devision, 83rd Annual Meeting of the Academy of Management in Boston 2023 for “One Scale Fits All? Meta-analyzing Psychometric Properties of Measuring Entrepreneurial Orientation”

Department Business Administration and Management of Digital Transformation

Julius-Albert-Straße 6
38678 Clausthal-Zellerfeld
Room: 129
Phone: +49 (5323) 72 -7688

Office hours: Please arrange an appointment via Sabine Wuttke-Klein,

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