Theses, either at bachelor's or master's level, written at the department deal with the main research areas (see Research). Applications for a thesis can be submitted on an ongoing basis. A detailed document (German) highlighting essential aspects can be downloaded via Stud.IP at the following link.Link

Please send your application to A final decision on whether an applicant can write his or her thesis with us and receive supervision for it will usually be communicated within 48 hours after receipt of the application.


External theses or doctorates are/were done with the following companies:

  • Accenture Germany, Berlin - Social Media Marketing
  • Daimler AG, Stuttgart - Digital Branding
  • IAV GmbH Ingenieurgesellschaft Auto und Verkehr, Berlin - Digital Transformation
  • Mercedes AMG-GmbH, Affalterbach - Strategic risk analysis
  • MHP Management- und IT-Beratung, Wolfsburg - Online Retail
  • Pierburg Rheinmetall Automotive, Neuss - Relationship Management
  • Porsche AG, Stuttgart - Gender-sensitive online marketing
  • Volkswagen AG, Wolfsburg - Digital market research