Theses

Application

Theses, either at bachelor's or master's level, written at the department deal with the main research areas (see Research). Applications for a thesis can be submitted according to the guidelines made in the handout (German): Link

Cooperations

External theses or doctorates are/were done with the following companies:

Accenture Germany, Berlin - Social Media Marketing
Daimler AG, Stuttgart - Digital Branding
IAV GmbH Ingenieurgesellschaft Auto und Verkehr, Berlin - Digital Transformation
Mercedes AMG-GmbH, Affalterbach - Strategic risk analysis
MHP Management- und IT-Beratung, Wolfsburg - Online Retail
Pierburg Rheinmetall Automotive, Neuss - Relationship Management
Porsche AG, Stuttgart - Gender-sensitive online marketing
Volkswagen AG, Wolfsburg - Digital market research

Research

Teaching

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