Only theses (Bachelor, Master or Doctoral) concerned with the aforementioned research focuses will be supervised by our Department. You can constantly apply for thesis supervision. Please find a detailled document (in German) clarifying the main aspects in my Stud-IP-profile via the following link. Link

Please send your application to The final decision on the thesis supervision is generally communicated within 48 hours of receiving the application.


External theses or doctoral dissertations are/were written in/with the following companies:

  • Accenture Germany, Berlin – Social Media Marketing
  • Daimler AG, Stuttgart – Digital Branding
  • Mercedes AMG-GmbH, Affalterbach – Strategic Risk Analysis
  • MHP Management and IT Consulting, Wolfsburg – Online Retail
  • Pierburg Rheinmetall Automotive, Neuss – Relationship Management
  • Wasserverband Kinzig (Water Board Kinzig) – Success Factor Research