Publications

Here you can find an overview of all publications published or co-published by employees of the Department of Marketing. Please also find the publications assigned to their authors under "Team".

  • Paetz, F.
    Finite Mixture Multinomiales Probitmodell: Konzeption und Umsetzung
    Springer Gabler, Wiesbaden, 2013. (Download)
    Steiner, W.
    Optimale Neuproduktplanung - Entscheidungsmodelle und wettbewerbsorientierte Ansätze, Dissertation,
    DUV, Gabler, Vieweg, Westdeutscher Verlag, Wiesbaden, 1999. (Download)
  • Goeken, N., Kurz, P., Steiner, W.
    Multimodal Preference Heterogeneity in Choice-Based Conjoint Analysis: A Simulation Study
    Journal of Business Economics, forthcoming.
    Kinzinger, A., Steiner, W., Tatzgern, M., Vallaster, C.
    Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e-commerce.
    Information Systems Journal, 32(5), 2022, 1034-1063. (Download)
    Aschersleben, P., Steiner, W.
    A semiparametric approach to estimating reference price effects in sales response models.
    Journal of Business Economics, 92(4), 2022, 591-643. (Download)
    Hein, M., Goeken, N., Kurz, P., Steiner, W.
    Using Hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: A study based on conjoint choice data.
    European Journal of Operational Research, 297(2), 2022, 630-651. (Download)
    Weber, A., Steiner, W.
    Modeling Price Response From Retail Sales: An Empirical Comparison of Models with Different Representations of Heterogeneity.
    European Journal of Operational Research, 294(3), 2021, 843-859. (Download)
    Goeken, N., Kurz, P., Steiner, W.
    Hierarchical Bayes Conjoint Choice Models - Model Framework, Bayesian Inference, Model Selection, and Interpretation of Estimation Results.
    Marketing ZFP, 43(3), 2021, 49-66. (Download)
    Hein, M., Kurz, P., Steiner, W.
    Analyzing the Capabilities of the HB Logit Model for Choice‑based Conjoint Analysis: A Simulation Study.
    Journal of Business Economics, 90, 2020, 1-36. (Download)
    Paetz, F., Hein, M., Kurz, P., Steiner, W.
    Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results.
    Marketing ZFP - Journal of Research and Management, 41(4), 2019, 3-20. (Download)
    Hein, M., Kurz, P., Steiner, W.
    On the Effect of HB Covariance Matrix Prior Settings: A Simulation Study.
    Journal of Choice Modelling, 31, 2019, 51-72. (Download)
    Guhl, D., Baumgartner, B., Kneib, T., Steiner, W.
    Estimating Time-Varying Parameters in Brand Choice Models: A Semiparametric Approach
    International Journal of Research in Marketing, 35(3), 2018, 394-414. (Download)
    Baumgartner, B., Guhl, D., Kneib, T., Steiner, W.
    Flexible Estimation of Time-Varying Effects for Frequently Purchased Retail Goods: A Modeling Approach Based on Household Panel Data
    OR Spectrum, 40(4), 2018, 837-873. (Download)
    Paetz, F., Steiner, W.
    Utility Independence versus IIA Property in Independent Probit Models
    Journal of Choice Modelling, 26, 2018, 41-47. (Download)
    Weber, A., Steiner, W., Lang, S.
    A Comparison of Semiparametric and Heterogeneous Store Sales Models for Optimal Category Pricing.
    OR Spectrum, 39(2), 2017, 403-445. (Download)
    Paetz, F., Steiner, W.
    The Benefits of Incorporating Utility Dependencies in Finite Mixture Probit Models
    OR Spectrum, 39(3), 2017, 793-819. (Download)
    Lang, S., Steiner, W., Weber, A., Wechselberger, P.
    Accommodating Heterogeneity and Nonlinearity in Price Effects for Predicting Brand Sales and Profits.
    European Journal of Operational Research, 246(1), 2015, 232-241. (Download)
    Paetz, F., Steiner, W.
    Die Berücksichtigung von Abhängigkeiten zwischen Alternativen in Finite Mixture Conjoint Choice Modellen: Eine Simulationsstudie.
    Marketing ZFP, 37(2), 2015, 90-100. (Download)
    Steiner, W., Siems, F., Weber, A., Guhl, D.
    How Customer Satisfaction with respect to Price and Quality Affects Customer Retention: An Integrated Approach Considering Nonlinear Effects.
    Journal of Business Economics, 84(6), 2014, 879-912. (Download)
    Haupt, H., Kagerer, K., Steiner, W.
    Smooth Quantile-Based Modeling of Brand Sales, Price and Promotional Effects from Retail Scanner Panels.
    Journal of Applied Econometrics, 29(6), 2014, 1007-1028. (Download)
    Weber, A., Steiner, W.
    Zur Berücksichtigung von Heterogenität versus funktionaler Flexibilität in Absatzreaktionsmodellen: Eine empirische Studie auf Basis von Handelsdaten.
    Zeitschrift für Betriebswirtschaft (ZfB), 82(12), 2012, 1337-1365. (Download)
    Steiner, W.
    A Stackelberg-Nash Model for New Product Design.
    OR Spectrum, 32(1), 2010, 21-48. (Download)
    Rudolph, T., Bauer, J., Steiner, W.
    Preis-Promotion-Framing - Ein Überblick zum Stand der Forschung.
    Zeitschrift für Betriebswirtschaft (ZfB), 80(3), 2010, 285-327. (Download)
    Wechselberger, P., Lang, S., Steiner, W.
    Additive Models with Random Scaling Factors: Applications to Modeling Price Response Functions.
    In: Austrian Journal of Statistics, 37(3+4), 2008, 255-270. (Download)
    Brezger, A., Steiner, W.
    Monotonic Regression Based on Bayesian P-Splines: An Application to Estimating Price Response Functions from Store-Level Scanner Data.
    Journal of Business & Economic Statistics, 26(1), 2008, 90-104. (Download)
    Baumgartner, B., Steiner, W.
    Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Choice-Based Conjoint Study.
    International Journal of Research in Marketing, 24(4), 2007, 312-323. (Download)
    Steiner, W., Brezger, A., Belitz, C.
    Flexible Estimation of Price Response Functions Using Retail Scanner Data.
    Journal of Retailing and Consumer Services, 14(6), 2007, 383-393. (Download)
    Kneib, T., Baumgartner, B., Steiner, W.
    Semiparametric Multinomial Logit Models for Analysing Consumer Choice Behaviour.
    AStA Advances in Statistical Analysis, 91(3), 2007, 225-244. (Download)
    Steiner, W., Baumgartner, B.
    Conjoint-Analyse und Marktsegmentierung.
    Zeitschrift für Betriebswirtschaft (ZfB), 74(6), 2004, 1-25.
    Lang, S., Adebayo, S., Fahrmeir, L., Steiner, W.
    Bayesian Geoadditive Seemingly Unrelated Regression.
    Computational Statistics, 18(2), 2003, 263-292. (Download)
    Steiner, W., Hruschka, H.
    Genetic Algorithms for Product Design: How Well Do They Really Work?
    International Journal of Market Research, 45(2), 2003, 229-240. (Download)
    Steiner, W., Hruschka, H.
    A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data.
    Review of Marketing Science Working Papers, 1(4), Art. 4, 2002. (Download)
    Steiner, W., Hruschka, H.
    Produktliniengestaltung mit Genetischen Algorithmen.
    Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfbF), 54(7), 2002, 575-601. (Download)
    Steiner, W., Hruschka, H.
    Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen.
    OR Spektrum, 22(1), 2000, 71-95. (Download)
  • Steiner, W., Paetz, F., Kurz, P., Hein, M.
    Latente Klassenmodelle bei der wahlbasierten Conjointanalyse
    In: D. Baier, M. Brusch (eds.) Conjointanalyse: Methoden, Anwendungen, Praxisbeispiele, 2nd edition, Springer, Berlin, 2021, 233-255 (Download)
    Paetz, F.
    Sustainable brand personalities: Derivations from sustainable consumers’ personality traits
    Proceedings of the 49th Annual Conference of the European Marketing Academy, Budapest, 2020 (peer-reviewed)
    Paetz, F.
    Personalized Advertising Based on the Predominant Personality Traits of Product Category Consumers
    In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 14th Annual Global Business Research Symposium Proceedings, Valencia, 2019 (peer-reviewed)
    Paetz, F.
    Price and product design strategies for manufacturers of electric vehicle batteries: Inferences from Latent Class Analysis
    In: G.C. Porzio, F. Greselin, S. Balzano (eds.) CLADAG2019 Book of Short Papers, Centro Editoriale di Ateneo Università di Cassino e del Lazio Meridionale, Cassino, 2019, 369-372 (peer-reviewed)
    Paetz, F.
    Brand personalities for sustainable brands
    In: W. Budzianowski (ed.), Proceedings of the 1st Sustainable Solutions for Growth SSG 2018 conference, September 17-18, Wroclaw, Poland, 2018 (peer-reviewed)
    Paetz, F., Semmler-Ludwig, R.
    Consumer's sport preference as a predictor for his/her response to brand personality
    In: N. Kliewer, J.F. Ehmke, R. Borndörfer (eds.), Operations Research Proceedings 2017, Springer, Berlin, 2018 (peer-reviewed)
    Paetz, F.
    On the appropriateness of the Multinomial Logit model
    Proceedings of the 9th EMAC Regional Conference, September 12-14, University of Economics, Prague, 2018 (peer-reviewed)
    Paetz, F.
    Parameter Recovery and Forecasting Accuracy: How robust is the Mulitnomial Logit Model?
    The Business & Management Review, 10(1), 164, 2018
    Paetz, F.; Guhl, D.
    Price premia for social product enhancements: A two-step segmentation approach
    In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 13th Annual Global Business Research Symposium Proceedings, Rome, 2018 (peer-reviewed)
    Paetz, F.
    Improving the forecasting accuracy of 2-step segmentation models
    In: A. Fink, A. Fügenschuh, M. J. Geiger (eds.), Operations Research Proceedings 2016. Springer, Berlin, 2018 (peer-reviewed)
    Paetz, F., Guhl, D.
    Company’s monetary benefits from consumer social responsibility
    In: C. Bala, W. Schuldzinski (eds.) International Conference on Consumer Research 2016: The 21st Century Consumer: Vulnerable, Responsible, Transparent?, Düsseldorf, 2017 (peer-reviewed)
    Yegoryan, N., Guhl, D., Paetz, F., Klapper, D.
    Confounding in preference and structural heterogeneity
    Proceedings of the 46th EMAC Conference, University of Groningen, Netherlands, 2017 (peer-reviewed)
    Paetz, F., Guhl, D.
    On the Drivers of Segment-Specific Differences in Willingness-To-Pay for the Fair Trade Label
    Proceedings of the 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, 2017 (peer-reviewed)
    Paetz, F., Semmler-Ludwig, R.
    Using consumer's sport cluster membership to predict affective brand loyalty
    The Business & Management Review, 9(2), 13, 2017
    Paetz, F., Guhl, D.
    Who responds to social product attributes? An explorative study
    In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 12th Annual Global Business Research Symposium Proceedings, Cork, 2017 (peer-reviewed)
    Paetz, F., Guhl, D.
    Socially Conscious Consumption: Consumers’ Willingness-To-Pay for Fair Trade labels
    In: R. Busa-Fekete, E. Hüllermeier, V. Mousseau, K. Pfannschmidt (eds.) Proceedings of the DA2PL'2016 EURO Mini Conference: From Multicriteria Decision Aid to Preference Learning, Paderborn, 2016 (peer-reviewed)
    Paetz, F.
    Is Preference Heterogeneity Associated With Consumers' Personality?
    Conference Proceedings of the 4th Emerging Markets Conference: Redefining Value in Emerging markets, Dubai, pp. 15-16, 2015 (peer-reviewed)
    Paetz, F.
    Linking benefit-segmentation to the five-factor model of personality: An empirical study
    Proceedings of the 6th EMAC Regional Conference, September 16-18, 2015, Vienna University of Economics and Business (WU Vienna), Vienna, Austria, 2015 (peer-reviewed)
    Paetz, F.
    The relationship between individual price response of beer consumers and their demographic/psychographic characteristics
    In: F. Mola, C. Conversano (eds.), Book of Abstracts CLADAG 2015, CUEC Editrice, Cagliari, pp. 510-513, 2015 (peer-reviewed)
    Paetz, F., Steiner, W.
    Eine quantitative Analyse zur Berücksichtigung von Abhängigkeiten in Conjoint Choice Modellen.
    In: H. Schenk-Mathes, C. Köster (eds.) Entscheidungstheorie und -praxis: Tagungsband des Workshops der GOR-Arbeitsgruppe "Entscheidungstheorie und -praxis" am 27. und 28. März 2014 in Clausthal-Zellerfeld, pp. 163-164, 2015.
    Semmler-Ludwig, R., Paetz, F.
    Comparison of sports activity of women and men under consideration of personality traits
    Proceedings of the 19th Annual Congress of the ECSS, 2014
    Paetz, F., Steiner, W.
    A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study.
    Proceedings of the 43th EMAC Conference, University of Valencia, Spain, 2014 (peer-reviewed)
    Steiner, W., Weber, A.
    Assessing the Predictive Performance of Store Sales Models with Different Representations of Heterogeneity.
    Proceedings of the 40th EMAC Conference, Faculty of Economics, Ljubliana, 2011.
    Baumgartner, B., Steiner, W.
    Hierarchisch bayesianische Methoden in der Conjointanalyse.
    In: Baier, D., Brusch, M. (eds.): Conjointanalyse, 2009, 147-162.
    Steiner, W., Weber, A.
    Ökonometrische Modellbildung.
    In: Baumgarth, C., Eisend, M., Evanschitzky, H. (eds.): Empirische Mastertechniken: Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung, 2009, 389-429.
    Steiner, W., Baumgartner, B.
    Spieltheoretische Ansätze in der Conjointanalyse.
    In: Baier, D., Brusch, M. (eds.): Conjointanalyse, 2009, 183-196.
    Steiner, W., Brezger, A.
    A Bayesian Semiparametric Model with Monotonic Price Effects to Forecast Brand Sales.
    Proceedings of the 37th EMAC Conference, University of Brighton, 2008 (peer-reviewed).
    Baumgartner, B., Steiner, W.
    Heterogeneity in Preferences for Odd Prices.
    In: R. Decker, H.-J. Lenz (eds.), Advances in Data Analysis, Studies in Classification, Data Analysis, and Knowledge Organization, 2007, 393-400 (peer-reviewed).
    Steiner, W., Brezger, A.
    Flexible Estimation of Price Response Functions Using Retailer Scanner Data.
    Recent Advances in Retailing and Services Science, Budapest, Conference Proceedings, 2006.
    Brezger, A., Steiner, W.
    Monotonic Spline Regression to Estimate Promotional Price Effects: A Comparison to Benchmark Parametric Models.
    In: Haasis, H.-D., Kopfer, H., Schönberger, J. (eds.), Operations Research Proceedings 2005, 2006, 607-612, (peer-reviewed).
    Steiner, W., Belitz, C., Lang, S.
    Semiparametric Stepwise Regression to Estimate Sales Promotion Effects.
    In: Spiliopoulou, M., Kruse, R., Borgelt, C., Nürnberger, A., Gaul, W. (eds.), From Data and Information Analysis to Knowledge Engineering, Studies in Classification, Data Analysis, and Knowledge Organization, 2006, 590-597 (peer-reviewed).
    Steiner, W., Hruschka, H.
    Heuristiken in der Produktpolitik.
    In: Holzmüller, H. H., Schuh, A. (eds.): Innovationen im sektoralen Marketing, 2005, 163-181.
    Steiner, W., Hruschka, H.
    Near Optimal Solutions for Product Line Design Using Genetic Algorithms.
    Proceedings of the 29th EMAC Conference, Erasmus University, Rotterdam 2000.
    Steiner, W., Hruschka, H.
    Equilibria for Single Product and Product Line Competition Based on Conjoint Models.
    Proceedings of the 28th EMAC Conference, Berlin, 1999 (peer-reviewed).
  • Paetz, F., Geyer-Schulz, A., Steiner, W.
    Report on the First Working Group Meeting of the "AG Marketing"
    Archives of Data Science, Series A, 7(1), 2020, 1-13. (Download)
    Semmler-Ludwig, R., Paetz, F.
    Persönlichkeitseigenschaften beeinflussen Wahl sportlicher Aktivitäten
    LSB-Magazin, Ausgabe 07, pp. 25 - 26, 2015
    Steiner, W., Weber, A.
    Methoden zur Schätzung von Preis-Absatz-Funktionen.
    WISU - Das Wirtschaftsstudium, Volume 1, 2010, 121-128.
  • Paetz, F., Guhl, D.
    How Fairness-Consciousness Affects Consumers' Willingness-To-Pay for Fair Product Attributes: Insights from an Advances Estimation Approach
    Working Paper
    Kneib, T., Baumgartner, B., Steiner, W.
    Estimating Time-Dependent Effects in Brand Choice Models: A Semiparametric Approach.
    Working Paper, TU Clausthal, 2009.
    Bau, F., Wagner, K., Steiner, W., Baumgartner, B.
    Students' Preferences for Entrepreneurship Education: A Latent Class Conjoint Study.
    Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft, No. 401, 2005.
    Brezger, A., Steiner, W.
    Monotonic Regression Based on Bayesian P-Splines: An Application to Estimating Price Response Functions from Store-Level Scanner Data.
    Discussion Paper 331, Sonderforschungsbereich 386, LMU Munich, 2004.
    Steiner, W., Baumgartner, B.
    Conjoint-Analyse und Marktsegmentierung.
    Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft, No. 382, 2003.
    Steiner, W.
    A Comparison of Traditional, Nash and Stackelberg Strategies for New Product Design.
    Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft, No. 373, 2002.
    Steiner, W., Hruschka, H.
    A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data.
    Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft, No. 360, 2001.