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Publications and lectures
Paetz, F.
Finite Mixture Multinomial Probit Model: Conception and Implementation
Springer Gabler, Wiesbaden, 2013.(Download)
| Paetz, F. Recommendations for sustainable brand personalities: An empirical study. Sustainability, 13(9), 2021, 4747.(Download) |
| Paetz, F. Personality traits as drivers of social preferences: a mixed logit model application. Journal of Business Economics, 91, 2021, 303-332.(Download) |
| Paetz, F., Hein, M., Kurz, P., Steiner, W. Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results. Marketing ZFP - Journal of Research and Management, 41(4), 2019, 3-20.(Download) |
| Paetz, F., Steiner, W. Utility Independence versus IIA Property in Independent Probit Models Journal of Choice Modeling, 26, 2018, 41-47(Download) |
| Paetz, F., Steiner, W. The Benefits of Incorporating Utility Dependencies in Finite Mixture Probit Models OR Spectrum, 39(3), 2017, 793-819.(Download) |
| Paetz, F., Guhl, D. Understanding Differences in Segment-specific Willingness-to-pay for the Fair Trade Label Marketing ZFP - Journal of Research and Management, 39(4), 2017, 37-46(Download) |
| Paetz, F. Personality traits as segmentation variables: An empirical study Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 68(3), 2016, 279-306(Download) |
| Paetz, F., Steiner, W. The consideration of dependencies between alternatives in finite mixture conjoint choice models: A simulation study. Marketing ZFP, 37(2), 2015, 90-100.(Download) |
| Paetz, F., Steiner, W., Hruschka, H. Optimal product line designing: A comparison of different choice-based approaches Proceedings of the 50th Conference of the European Marketing Academy, virtual, 2021 (refereed) |
| Steiner, W., Paetz, F., Kurz, P., Hein, M. Latent class models in choice-based conjoint analysis In: Baier, D., Brusch, M. (eds.) Conjointanalyse, Methoden - Anwendungen - Praxisbeispiele, 2nd edition, Springer, Berlin 2021, 233-256.(Download) |
| Paetz, F. Sustainable brand personalities: Derivations from sustainable consumers' personality traits Proceedings of the 49th Annual Conference of the European Marketing Academy, Budapest, 2020 (refereed) |
| Paetz, F. Personalized Advertising Based on the Predominant Personality Traits of Product Category Consumers In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 14th Annual Global Business Research Symposium Proceedings, Valencia, 2019 (refereed) |
| Paetz, F. Price and product design strategies for manufacturers of electric vehicle batteries: Inferences from Latent Class Analysis In: G.C. Porzio, F. Greselin, S. Balzano (eds.) CLADAG2019 Book of Short Papers, Centro Editoriale di Ateneo Università di Cassino e del Lazio Meridionale, Cassino, 2019, 369-372 (refereed) |
| Paetz, F. Brand personalities for sustainable brands In: W. Budzianowski (ed.), Proceedings of the 1st Sustainable Solutions for Growth SSG 2018 conference, September 17-18, Wroclaw, Poland, 2018 (refereed) |
| Paetz, F., Semmler-Ludwig, R. Consumer's sport preference as a predictor for his/her response to brand personality In: N. Kliewer, J.F. Ehmke, R. Borndörfer (eds.), Operations Research Proceedings 2017, Springer, Berlin, 2018 (refereed) |
| Paetz, F. On the appropriateness of the Multinomial Logit model Proceedings of the 9th EMAC Regional Conference, September 12-14, University of Economics, Prague, 2018 (refereed) |
| Paetz, F. Parameter Recovery and Forecasting Accuracy: How robust is the Multinomial Logit Model? The Business & Management Review, 10(1), 164, 2018 |
| Paetz, F.; Guhl, D. Price premia for social product enhancements: A two-step segmentation approach In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 13th Annual Global Business Research Symposium Proceedings, Rome, 2018 (refereed) |
| Paetz, F., Guhl, D. Company's monetary benefits from consumer social responsibility In: C. Bala, W. Schuldzinski (eds.) International Conference on Consumer Research 2016: The 21st Century Consumer: Vulnerable, Responsible, Transparent?, Düsseldorf, 2017 (refereed) |
| Yegoryan, N., Guhl, D., Paetz, F., Klapper, D. Confounding in preference and structural heterogeneity Proceedings of the 46th EMAC Conference, University of Groningen, Netherlands, 2017 (refereed) |
| Paetz, F., Guhl, D. On the Drivers of Segment-Specific Differences in Willingness-To-Pay for the Fair Trade Label Proceedings of the 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, 2017 (refereed) |
| Paetz, F., Semmler-Ludwig, R. Using consumer's sport cluster membership to predict affective brand loyalty The Business & Management Review, 9(2), 13, 2017 |
| Paetz, F., Guhl, D. Who responds to social product attributes? An explorative study In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 12th Annual Global Business Research Symposium Proceedings, Cork, 2017 (refereed) |
| Paetz, F. Improving the forecasting accuracy of 2-step segmentation models In: A. Fink, A. Fügenschuh, M. J. Geiger (eds.), Operations Research Proceedings 2016. Springer, Berlin, 2018 (refereed) |
| Paetz, F., Guhl, D. Socially Conscious Consumption: Consumers' Willingness-To-Pay for Fair Trade labels In: R. Busa-Fekete, E. Hüllermeier, V. Mousseau, K. Pfannschmidt (eds.) Proceedings of the DA2PL'2016 EURO Mini Conference: From Multicriteria Decision Aid to Preference Learning, Paderborn, 2016 (refereed) |
| Paetz, F., Steiner, W. A quantitative analysis of the consideration of dependencies in conjoint choice models. In: H. Schenk-Mathes, C. Köster (eds.) Entscheidungstheorie und -praxis: Tagungsband des Workshops der GOR-Arbeitsgruppe "Entscheidungstheorie und -praxis" am 27. und 28. März 2014 in Clausthal-Zellerfeld, S. 163-164, 2015. |
| Paetz, F. Is Preference Heterogeneity Associated With Consumers' Personality? Conference Proceedings of the 4th Emerging Markets Conference: Redefining Value in Emerging markets, Dubai, pp. 15-16, 2015 (refereed) |
| Paetz, F. Linking benefit-segmentation to the five-factor model of personality: An empirical study Proceedings of the 6th EMAC Regional Conference, September 16-18, 2015, Vienna University of Economics and Business (WU Vienna), Vienna, Austria, 2015 (refereed) |
| Paetz, F. The relationship between individual price response of beer consumers and their demographic/psychographic characteristics In: F. Mola, C. Conversano (Eds.), Book of Abstracts CLADAG 2015, CUEC Editrice, Cagliari, pp. 510-513, 2015 (refereed) |
| Paetz, F., Steiner, W. A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study. Proceedings of the 43th EMAC Conference, University of Valencia, Spain, 2014 (refereed) |
| Semmler-Ludwig, R., Paetz, F. Comparison of sports activity of women and men under consideration of personality traits Proceedings of the 19th Annual Congress of the ECSS, 2014 |
| Paetz, F., Guhl, D. Report on the Second Working Group Meeting of the "AG Marketing" Archives of Data Science, Series A, 7(1), 2020, online. (Download) |
| Paetz, F.; Geyer-Schulz, A.; Steiner, W. Report on the First Working Group Meeting of the "AG Marketing" Archives of Data Science, Series A, 7(1), 2020, 1-13.(Download) |
| Semmler-Ludwig, R., Paetz, F. Personality traits influence the choice of sporting activities LSB-Magazin, Issue 07, p. 25 - 26, 2015 |
Paetz, F., Guhl, D.
How Fairness-Consciousness Affects Consumers' Willingness-To-Pay for Fair Product Attributes: Insights from an Advances Estimation Approach. Working Paper.(Download)
| Users' segment-specific preferences for digital voice assistants: Influences on digital business models CHIMSPAS, virtual, lecture held by Dr. Carsten D. Schultz, 08/2021 |
| Decision support for digital business models: An empirical study on users' preferences for digital voice assistants 3rd Working Group Meeting of AG Marketing, virtual, lecture held by Dr. Carsten D. Schultz, 07/2021 |
| The use of price-only conjoint studies for consumer goods and retail decisions 31st European Conference on Operational Research, virtuell, 07/2021 |
| Optimal product line designing: A comparison of different choice-based approaches 50th EMAC Conference, virtuell, 06/2021 |
| On the robustness of different approaches for optimal product line designing 2020 Decision Science Institute Annual Meeting, virtual, 11/2020 |
| Determinants for the recovery of product lines' revenues 2nd Working Group Meeting of AG Marketing, virtual, 08/2020 |
| A Mixed Logit model's application: Personality traits as drivers for sustainable preferences 1st Working Group Meeting of AG Marketing, Karlsruhe, 11/2019 |
| Price and product design strategies for manufacturers of electric vehicle batteries: Inferences from Latent Class Analysis CLADAG Conference 2019, Cassino, 09/2019 |
| Personalized Advertising Based on the Predominant Personality Traits of Product Category Consumers 14th Annual Global Business Research Symposium, Valencia, 06/2019 |
| Latent Class Analysis in Marketing: Drawing inferences for social brand personalities Invited Talk in Session "Marketing and E-Commerce", DAGStat Conference 2019, Munich, 03/2019 |
| Parameter Recovery and Forecasting Accuracy: How robust is the Multinomial Logit model? 9th International Trade and Academic Research Conference, London, 11/2018 |
| Brand personalities for sustainable brands 1st Sustainable Solutions for Growth SSG 2018 conference, Wroclaw, 09/2018 |
| On the appropriateness of the Multinomial Logit model 9th EMAC Regional Conference, Prague, 09/2018 |
| Price premia for social product enhancements: A two-step segmentation approach 13th Annual Global Business Research Symposium, Rome, 06/2018 |
| Preference-based versus personality-based segmentation of consumers: An empirical-quantitative study 48. Annual Conference of the Scientific Commission for Marketing, Münster, 01/2018 |
| Using consumer's sport cluster membership to predict affective brand loyalty 8th International Trade and Academic Research Conference, London, 11/2017 |
| Consumer's sport preference as a predictor for his/her response to brand personality International Conference on Operations Research, Berlin, 09/2017 |
| Who responds to social product attributes? An explorative study 12th Annual Global Business Research Symposium, Cork, 07/2017 |
| Confounding in preference and structural heterogeneity 46th EMAC Conference, Groningen, lecture held by M. Sc. N. Yegoryan, 05/2017 |
| On the Drivers of Segment-Specific Differences in Willingness-To-Pay for the Fair Trade Label 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, 03/2017 |
| Socially Conscious Consumption: Consumers' Willingness-To-Pay for Fair Trade labels DA2PL'2016 EURO Mini Conference, Paderborn, 11/2016 |
| Company's monetary benefits from consumer social responsibility International Conference on Consumer Research, Bonn, 09/2016 |
| Improving the forecasting accuracy of two-step segmentation models International Conference of the German Operations Research Society, Hamburg, 08/2016 |
| Market value of fair trade labels 28th European Conference on Operational Research, Poznan, presentation given by Dr. D. Guhl, 07/2016 |
| Linking Benefit-Segmentation to the Five-Factor Model of Personality: An Empirical Study 6th EMAC Regional Conference, Vienna, 09/2015 |
| Decisions on optimal product portfolio plans: Can they be derived from consumers' psychographic variables? International Conference on Operations Research, Vienna, 09/2015 |
| Could Companies Gain from Fair Trade Labels? An Orange Juice Study 27th European Conference on Operational Research, Glasgow, 07/2015 |
| Is preference heterogeneity associated with consumers' personality? 4th Emerging Markets Conference, Dubai, 01/2015 |
| A Note on the Properties of the Independent Probit Model International Conference on Operations Research, Aachen, 09/2014 |
| A Comparison of Different Types of Probit Models for Conjoint Segmentation 20th Conference of the International Federation of Operational Research Societies (IFORS), Barcelona, 07/2014 |
| Comparison of sports activity of women and men under consideration of personality traits 19th annual Congress of the European College of Sport Science, Amsterdam, lecture held by Prof. Dr. R. Semmler-Ludwig, 07/2014 |
| Should Finite Mixture Conjoint choice models account for utility interdependencies? 2nd European Conference on Data Analysis, Bremen, 07/2014 |
| A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study 43rd EMAC Conference, Valencia, 06/2014 |
| A Quantitative Analysis for the Consideration of Dependencies in Conjoint Choice Models Workshop of the GOR working group "Decision Theory and Practice", Clausthal-Zellerfeld, 03/2014 |
| Accounting for Heterogeneity, Utility Covariances, or both in Conjoint Choice Models? 35th ISMS Marketing Science Conference, Istanbul, 07/2013 |
| Utility independence and the IIA property in Discrete Choice Models 26th European Conference on Operational Research, Rome, 07/2013 |
| Finite Mixture MNP vs. Finite Mixture IP Models: An Empirical Study 36. Annual Conference of the Society for Classification (GfKl), Hildesheim, 08/2012 |
| Finite Mixture MNP versus Finite Mixture IP Models: A Comparison of Fit, Partworth Recovery and Predictive Validity. International Conference on Operations Research, Zurich, 09/2011 |
Other
| Winter semester 2021 | Seminar "Selected issues in destination marketing" |
| Summer semester 2021 | Lecture "Marketing Decisions II" |
| winter semester 2020 | Seminar "Selected issues in sustainability marketing" |
| Summer semester 2020 | Lecture "Marketing decisions II" |
| Winter semester 2019 | Lecture "Introduction to Business Administration for Engineers and Scientists" |
| Summer semester 2019 | Lecture "Marketing Decisions II" |
| Winter semester 2018 | Seminar "Marketing Strategies (MarkStrat)" |
| Summer semester 2018 | Lecture "Marketing Decisions II" |
| winter semester 2017 | Seminar "Marketing Strategies (MarkStrat)" |
| Summer semester 2017 | Lecture "Industrial goods marketing" |
| Winter semester 2016 | Lecture "Marketing Decisions" |
| Summer semester 2016 | Lecture "Industrial goods marketing" |
| Summer semester 2015 | Lecture "Industrial goods marketing" |
| Summer semester 2015 | Tutorial "Marketing" |
| Winter semester 2014 | Lecture "Introduction to Business Administration for Engineers and Scientists" |
| Summer semester 2014 | Seminar "Software-supported use of conjoint analysis" |
| Winter semester 2013 | Seminar "Selected decision models in marketing" |
| Summer semester 2013 | Tutorial "Marketing" |
| Winter semester 2012 | Seminar "Computer-aided data analysis with SPSS" |
| Winter semester 2012 | Tutorial "Marketing" |
| Summer semester 2012 | Seminar "Planning and implementation of marketing strategies" |
| Summer semester 2012 | Tutorial "Introduction to Business Administration for Engineers and Scientists" |
| Winter semester 2011 | Exercise "Market Research II" |
| Winter semester 2011 | Tutorial "Introduction to Business Administration for Engineers and Scientists" |
| Summer semester 2011 | Tutorial "Marketing" |
| Winter semester 2010 | Seminar "Planning and implementation of marketing strategies" |
| winter semester 2010 | Tutorial "Marketing" |
| Winter semester 2010 | Lecture and tutorial "Market Research II" |
| Summer semester 2010 | Seminar on Business Administration |
| Summer semester 2010 | Tutorial "Marketing" |
| winter semester 2009 | Tutorial "Marketing" |
| winter semester 2009 | Tutorial "Market Research II" |
| Summer semester 2009 | Tutorial "Introduction to Business Administration for Engineers and Natural Scientists" |
| Summer semester 2009 | Tutorial "Marketing" |
| Summer semester 2009 | Seminar on business administration |
| winter semester 2008 | Seminar "Practical course on the business simulation MarkStrat" |
| Winter semester 2008 | Tutorial "Introduction to Business Administration for Engineers and Natural Scientists" |
| Winter semester 2008 | Tutorial "Market Research II" |
| Winter semester 2008 | Tutorial "Marketing" |
| since 08/2013 | Academic Counselor at the Institute of Economics, TU Clausthal (Department of Business Administration and Marketing) |
| 10/2020-03/2021 | Lecturer at the Institute of Economics, TU Clausthal: Selected Issues in Sustainability Marketing |
| 10/2019-03/2020 | Lectureship at the Institute of Economics, TU Clausthal: Introduction to Business Administration for Engineers and Scientists |
| 04/2019-09/2019 | Lectureship at the Department of Economics, University of Osnabrück: Fundamentals of Marketing |
| 01/2019 | Habilitation and venia legendi for the subject area "Business Administration", habilitation thesis: Contributions to the consideration of heterogeneity in conjoint choice models |
| 10/2018-03/2019 | Lecturer at the Institute of Economics, TU Clausthal: Marketing Strategies |
| since 04/2018 | Lectureship at the Institute of Economics, TU Clausthal: Marketing Decisions II |
| 10/2017-03/2018 | Lecturer at the Institute of Economics, TU Clausthal: Marketing Strategies |
| 10/2016-03/2017 | Lectureship at the Institute of Economics, TU Clausthal: Marketing Decisions |
| 04/2015-03/2018 | Lectureship at the Institute of Economics, TU Clausthal: Industrial Goods Marketing |
| 10/2014-03/2015 | Lectureship at the Institute of Economics, TU Clausthal: Introduction to Business Administration for Engineers and Scientists |
| 04/2014-09/2014 | Lectureship at the Institute of Economics, TU Clausthal: Software-supported use of conjoint analysis |
| 10/2013-03/2014 | Lectureship at the Institute of Economics, TU Clausthal: Selected Decision Models in Marketing |
| 04/2013-09/2013 | Lecturer at the Department of Economics, University of Osnabrück: Marketing I |
| 02/2013 | Doctorate (Dr. rer. pol.), dissertation: "Finite Mixture - Multinomial Probit Model: Conception and Implementation" |
| 10/2012-03/2013 | Teaching assignment at the Institute of Economics, TU Clausthal: Computer-aided data analysis with SPSS |
| 04/2012-09/2012 | Teaching assignment at the Institute of Economics, TU Clausthal: Planning and implementation of marketing strategies (seminar with the business simulation "Markstrat") |
| 10/2010-03/2011 | Lectureship at the Institute of Economics, TU Clausthal: Market Research II |
| 10/2008-07/2013 | Research assistant at the Chair of Business Administration and Marketing at the Institute of Economics, TU Clausthal |
| 10/2005-03/2008 | Student assistant at the Institute of Mathematics at the University of Paderborn |
| 10/2003-09/2008 | Studied mathematics at the University of Paderborn, graduated with a degree in mathematics Diploma thesis: "Lebesgue's integral, Lebesgue's spaces and applications" |
| 06/2003 | Abitur at Marienschule grammar school, Leverkusen |
| Expert activities | Archives of Data Science, EJOR (European Journal of Operational Research), OR Spectrum, Journal of Business Research, AMS Annual Conference, EMAC Conference, EMAC Regional Conference (European Marketing Academy), French-Austrian-German Workshop on Consumer Behavior |
| Distinction | Best Discussant Award (Global Business Research Symposium 2018) |
| Other activities | 2nd Deputy Chairwoman of the Society for Classification(GfKl eV) Head of the MARKETING working group Speaker at the fiMINT lunch at Clausthal University of Technology (02/2015) |
